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A whopping 74% of Baby Boomer home buyers said that they are UNLIKELY to buy a home that has an elevator. The single-story preference of Baby Boomers explains the home feature that they are LEAST likely to want in a home: an elevator. Interested in learning more about the custom homebuilding journey? Check out our helpful e-Book here. It’s clear that Baby Boomers prefer a home that allows them to live on a single level, embracing the accessibility focus of Universal Design.
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These preferences were actually quite consistent with other sub-groups of respondents, with the exception of a full bath on the main level. In addition to a laundry room and energy-efficiency, Baby Boomer home buyers want a patio (89%), ceiling fans (88%), garage storage (88%), and a full bath on the main level (86%). Homes that incorporated ENERGYSTAR products and building practices provide an opportunity to save on operational costs through the life of the home. Gracing the top of the list of home features that Baby Boomers want is a laundry room, with 94% rating this dedicated space as “Essential” or “Desirable.” Energy efficiency also seems to be important to Baby Boomers, as all three ENERGYSTAR categories made the list (ENERGYSTAR windows: 91%, ENERGYSTAR appliances: 89%, ENERGYSTAR-whole home: 84%). Not only did the survey results shine a light on which features are most and least desirable to Baby Boomer home buyers, but it also revealed that their opinions about those features tend to be stronger than other sub-populations, as indicated by the frequency of “Essential” and “Do Not Want” answers. Do Not Want: Not likely to buy a home with feature.Indifferent: Would not influence purchase decision.Desirable: Seriously influenced to buy home if included.Essential: Unlikely to buy a home without feature.Participants rated 175 home features according to the following scale: The latest edition of What Home Buyers Really Want is based on a survey of nearly 4,000 home buyers, both recent (purchased a home in the last three years) and prospective (expecting to buy a home in the next three years).
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Want to know more about building a home that will allow you or your loved ones to age-in-place? Download our FREE Universal Design Checklist. As the 76 million people born in the post-World War II era (1946-1964) near retirement age, their home-buying preferences reveal that they are looking for homes that provide the flexibility and freedom to live an active, low-maintenance lifestyle AND the accessibility and forward-thinking design that will allow them to “age-in-place.” According to the most recent NAHB What Home Buyers Really Want survey and report, Baby Boomers know quite clearly what they want in a home… and what they don’t.